With a bad strategy, Maseratit, who had not yet performed too lightly, managed to push a little more under the water, as the FCA leader admitted.
Maserati is a well-known brand, which has been renamed at least as much as racing and sports cars like Ferrari, but recently the company hay is not well off, and this has been acknowledged by Fiat's new chief. After Sergio Marchionne's death, Mike Manley was in the lead and told us exactly what the problem was with the company.
“By organizing Alfa Romeo and Maserati into a department, we did two things. On the one hand, the attention paid to Maserat fell in house, and on the other hand we began to treat it as a mass brand, although Maserati was never. ”
Nor is it good for the Italian company that the Chinese luxury car market is no longer growing at an earlier pace, but at the same time a new emission standard called WLTP has arrived, which is also a difficult situation.
Earlier, Sergio Marchionne said they would be selling 75,000 cars globally in 2018, and then it changed to 50,000, but it is still a long way from Maserati's first nine months. So far, 26400 pieces of Maserati have been sold and there is little chance of bringing back the gap by the end of the year. Their position is further complicated by the fact that their models are not fresh, the Levante SUV, which is currently considered fashionable, has been left behind by the coincidence a few years after its release. Their only sporty model since 2007 has been trying to survive with updates.
(Source: vezess.hu / photo: pixabay.com)