However, technology has the potential to optimize technology for cost and time-consuming processes such as technical development or design.
Virtual reality is not just for the entertainment of children: long weeks, and you can save hundreds of thousands of euros by incorporating the latest digital display technology into development and production.
Those who are home to 3D simulations in the world of expanded and virtual reality-based video game platforms are probably familiar with the name of Unity Technologies. However, the software developed by the company is becoming increasingly important in a much more "serious" area of the automotive industry.
The simplest area of use is the virtual showroom: customers can benefit from customized, detailed product presentations without having to leave their homes. This was first seen by customers at the launch of the Lexus LC500, who could test cars that were not yet manufactured by the company - the result was a measurably higher pre-order rate.
However, technology has the potential to optimize technology for cost and time-consuming processes such as technical development or design.
In a digitally created environment, cars can be fully tested from the zero phase of development, gaining a credible and complete picture of every aspect of the vehicle, from noise levels to view and ergonomics to the light and tonal. Thus, in the design phase, possible misconceptions and disadvantages can be filtered out, making development faster and cheaper, whether it's a brand new model, aerodynamic accessories or other accessories. The technology is also suitable for supporting autonomous vehicle development, early testing of individual sub-functions or complete systems.
The technology developed by Unity for the video game market can revolutionize the design, manufacture and sale of cars in a very short time, ”said Tim McDonough, vice president of Unity, who is increasingly collaborating with Lexus, on the importance of introducing a virtual dimension. "Since the introduction of the production line, this could be the biggest change in the automotive industry."
(Source: vezess.hu / photo: pixabay.com)